Writing Samples
The written word has been a centerpiece of all my professional roles. Here you can get a feel for my writing style with a few posts I developed the ideas for and wrote at Cheapflights, as well as a story I pitched and wrote for The Rivers School's alumni magazine.
11 Packing Personalities: What your suitcase says about you
Core objective: press pick up for top-of-mind brand awareness
Results:
widespread global media pick up including features in Reader's Digest, (online and in print), HuffPost, news.com.au and South Africa-based Get It
12 Things travelers forget (and How to make do without them)
Core objective: press pick up and referral traffic for brand awareness
Results:
national media pick up including features in Out Traveler, and HuffPost
55,000 visits
Kama Seatra: What's your sky-high slumber style?
Core objective: press pick up for top-of-mind brand awareness
Results:
global media pick up including mentions in The Sun and Latest Nigerian News
Educators as Experts: Faculty members pursue paths of excellence
Core objective: raise school profile and engage with school alumni to encourage future gifts by showing the positive impact of giving
Results:
contributing to increased alumni engagement and giving participation levels
Real or Replica? 12 carbon Copies of world-famous landmarks
Core objective: press pick up for top-of-mind brand awareness
Results:
national media pick up including features in HuffPost and the Toronto Star